Audio presents a unique marketing opportunity for advertisers and a valuable monetization opportunity for creative artists. Spotify, with its wide and diverse audio content including music and podcasts, is building an audio ad platform to connect millions of brands and marketers to billions of fans so that creators can continue to live off their work and listeners can enjoy it.
In this talk, I will share how we use ML to personalize user experience, optimize advertiser outcomes, and drive audio monetization.
Senior Machine Learning Engineer at Spotify. She is currently working on the advertising machine learning team. She applies machine learning and engineering to drive ad performance and audio monetization. Prior to Spotify, Ju worked at Tapad, an adtech company in New York. .